Introduce the Les Schwab brand and launch five stores in the Colorado market for Les Schwab Tires based in Bend, Oregon.


Created public relations plan focused on Denver-Metro recognition and hyper-local community alliances with local organizations to launch the Les Schwab Tires brand. With our local marketing partner Blue Onion, we created strategic alliances with a sponsorship with Denver Nuggets Coach Georg Karl and the Denver Nuggets. Hyperlocal activities included targeted earned media and local media buys, as well as high school and community organization partnerships in specific communities.