Create brand recognition statewide for the Latino Community Foundation of Colorado (LCFC) to position the organization as a premier Colorado foundation supporting strong vibrant Latino communities in Colorado. Create messaging and creative direction for the launch of giving campaign and earn media around 10-year Anniversary all during a three-month period.
Aguilar PR created strategic messaging and branding input for the launch of the “Generations of Giving” campaign, created to empowering Latinos to build stronger communities by becoming more engaged in philanthropy while strengthening the legacy they leave for future generations. We garnered placements with Colorado media and society pages about the Latino Community Foundation, including its 10th Anniversary in the Denver Post, Denver’s 5280 Magazine, NBC’s Colorado & Company, Telemundo, Montrose Press, Westword and other media.
Video Clips: Colorado & Company (8/24/17)
Media results include:
- Colorado & Company (8/24/17)
- Telemundo (9/07/17): Live segment with Carlos Martinez about the event
- Montrose Press (9/2/2017)
- Westword (9/13/17)
- Denver Post (9/29/17): Joanne Davidson Society Column
- 5280 Magazine (10/00/17): October 2017 issue
Aguilar Public Relations also created the messaging and materials around the Generations of Giving Campaign, which was launched as part of the 10th Anniversary. We also gave strategic input in logo development for the launch of this fundraising campaign. Generations of Giving focuses on empowering Latinos to build stronger communities by becoming more engaged in philanthropy, while strengthening the legacy they leave for future generations. The campaign’s goal is to generate $150,000 a year from 100 individuals, families or donors.